Drinks > Cocktail
A Miracle on Ice: How the Christmas Pop-Up Became a Sensation, Then a Necessity
1 month ago | By Vine Pair
Necessity is the mother of invention and, to a certain extent, so is the Christmas-themed pop-up bar.
It was 2014 and Greg Boehm had just purchased a cocktail bar, Louis 649, in Manhattan's Alphabet City, which he was set to reopen as Mace, just as soon as he could finish an interior redesign. With the traditionally lucrative month of December approaching, and Mace nowhere close to ready, Boehm's mom suggested he simply decorate the active construction site in a Yuletide theme and have a Christmas bar pop-up until the new year.
Boehm thought it was a great idea. He bought tinsel, glitter...
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