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Hard Kombucha: West Coast Niche or National Lifestyle-Brand Launchpad?

1 month ago   |   By Vine Pair

When something long popular in Southern California finds traction in brownstone Brooklyn, is it evidence of a truly national trend? Or just a reminder that Southern Californians and Brooklynites have a lot more in common with each other than the rest of us?
The question was on my mind the other night as I surveyed the scene at a new hard kombucha taproom in the terminally gentrified heart of post-hipster Williamsburg. The place used to be a Greek tapas restaurant, but its current tenant, hard kombucha heavyweight JuneShine, has transformed it into a little slice of San Diego, replete with...
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